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Direct To Consumer Advertising Negative Effects

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... alternatives. "Most direct-to-consumer advertising does not warn patients of drug-drug interactions," ("Direct to Competitive Media Reporting, 1994-2001. Direct to Consumer Advertising The shift to direct to consumer advertising reflects Vicker's decision making theories, which focus primarily on three money-making but rather, on optimal health. Works Cited Collins, Susan, et. al. "Prescription Drugs: FDA Oversight of Direct-to-Consumer Advertising Has Limitations." United July 2004. . July 2004. <http://www.ajpe.org/view. asp?art=aj680366&pdf=yes>. "Direct to Consumer Advertising for Prescription Drugs." American College of Physicians. 9 Oct 1998. doctors through samples and incentive programs, and at consumers through direct-to-consumer advertising. The National ...



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Sources list for DIRECT TO CONSUMER ADVERTISING NEGATIVE EFFECTS:

Mintzes B, Morris L. Barer, 2003, `How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA', CMAJ;169(5): 405-412.
Lifestyle Drugs

Batavia, A. I. (2002). Consumer direction, consumer choice and the future of long-term care. Journal of disability policy studies, 13(2), 67+.
Long-Term Care

Stern, Barbara B. 1997. "Advertising Intimacy: Relationship marketing and the services consumer." Journal of Advertising, 26 (4), 7+.
Relationship Marketing

Thompson, Craig. Why media matter: toward a richer understanding on consumers' relationships with advertising and mass media. Journal of Advertising; 3/22/1997.
Automobiles and the Film Industry

Iizuka, Toshiaki. (2004, September). What Explains the Use of Direct to Consumer Advertisement for Prescription Drugs. The Journal of Industrial Economics, Vol. LII, No. 3, 353.
The Prescription Drug Debate

 

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